OVNA OVICH is a creative studio based in Auckland, New Zealand, which was founded, by Designer and Director Marina Davis in 2012.  Over the past couple of years the label has been demanding the well-deserved attention of the fashion world. Having, presented their second ever collection at Mercedes Benz Fashion Week Australia (2014), and more recently being nominated as finalists in the ‘Ones to Watch’ category at the Ethical Fashion Forum’s Source Awards, which recognises excellence in sustainable fashion globally.

 What instantly struck a chord with me, when I was first learned of OVNA OVICH, was the label’s aim to create sustainable and ethically produced clothing.  As someone who blogs about fashion, (one of the world biggest consumerist industries), I often lament on the effect that the industry is having on our world and it’s people.  Wherever possible I look to support local designers, especially those who support local suppliers and makers, so when I hear that these values are at the core of a brand, it is music to my ears! We must support it!

 Designer, Marina Davis, takes great pride in OVNA OVICH’s dedication to producing sustainable collections. Materials and processes are carefully chosen in relation to their qualities and impact. Primarily using eco-friendly organic fibers, and choosing to work digitally with their textile prints as it reduces ink, fabric, electricity and water wastage.

OVNA OVICH’s second capsule collection, Construct, draws inspiration from the juxtaposition of an austere built environment and the human body.

 “I live in a body made up of malleable, curved lines. I live in a building made up of hard, straight lines.”

 Designer and director Marina Davis explains more about the collection:  “Our surface designs for Construct are based on concrete and freckles, each bearing resemblance to the other but of completely different origins. One is hard and ever lasting, the other soft and ephemeral.”

 The collection is truly beautiful, minimalistic in style and made up of simple but strong silhouettes, with the fabrics used adding to the sculptural aesthetic of the garments. Colours are mostly monochromatic, with black and charcoal primarily used alongside accents of nude and glass green shades. In adding to the labels sustainable values one of the key pieces, the ‘Otsek Dress’ is designed to be worn in various ways.

 Beautiful, Versatile and Inspiring,  OVNA OVICH is definitely a label to watch, support and get your hands on.

Scroll down for our interview with Designer, Marina Davis.


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Tell us a little bit about yourself and how OVNA OVICH came about?

I grew up on an isolated farm down the bottom of New Zealand, which gave me a huge appreciation for the natural environment. It also gave me plenty of uninterrupted time to develop my creative thinking. Dance being my first passion gave me an awareness of the visual arts and my Russian Mother’s penchant for the dramatic drew me to decoration. Every single step (and a lot of hard work) down my path has informed my desire and decision to start my own journey with Ovna Ovich.

What inspires your design and creative decisions?

Inspiration comes from thoughts about our world that I want to pursue. My main objective is to frame my work with an idea, that people could connect with on a deeper level, rather than only aesthetics. Creative decisions come from gut instincts, ones that will have a less negative impact on the environment and people and then sometimes a lot of humming and harring and coming back to things.

We know that one of the key elements of your brand is the importance of sustainable and ethical fashion. Can you explain to us why this is so important to you and the OVNA OVICH brand?

I would not be working within the fashion industry if I wasn’t trying to help change the short-sighted go to decisions. So really it is of the utmost importance to myself and the brand (and the world) to produce clothing that is more sustainable and ethical through its production processes to end result.

How would you describe your personal style?

Whatever I feel that I will be comfortable in, it could be anything depending on what I need to do that day/night. I guess you would call that eclectic.

What are 5 essentials in your wardrobe?

Jeans, t-shirt,  an ugly jumper, a crazy coat and something to go for a run in.

Who are some of the people that inspire you and why?

My partner as he has a very inquisitive and knowledgeable mind. Also, my generation as they start to poke and prod at the systems that have been created before them.

If you could design a garment for anyone in the world, who would it be?

My mum and friends.

What are the top 3 resources which you turn to for inspiration?

Books, documentaries and the endless world-wide web.

What is next for the label? Where do you see the brand going in the future?

With each collection we hope to evolve bit by bit. Looking at visiting potential Australian stockists in the near future and then further afield after that!

Do you have any advice for anyone who wants to start his or her own business in fashion?

Get as much know how and savings behind you before you start and be willing to dedicate most waking hours to it when you do.

Wishlist Derby Shoe

More increasingly I am becoming interested in experimenting with masculine pieces in my fashion attire. For me, masculine pieces should be used as an accent to make an otherwise girly outfit a little bit more edgy.  An easy way to do this is through footwear, and the on trend Derby Shoe is a perfect way to work the look.

I personally wear my guys with voluminous skirts or slouchy black pants, but if you’re all into the masculine dressing wear them with a loose shirts and rolled up boyfriend jeans. Here are some of my favourite Derbys by Australian designers – which is your favourite?

1. Búl – Ruhnu Shoe2. Habbot – Lang Derby Lace Ups / 3. Marssi – Custom Derbys / 4. Kuwaii – Two Tone Derby Flats  / 5. & Attorney – The Moriati / 6. Vanishing Elephant – Patent Derbys / 7. Marssi – The Roo /

Love Desire and Riches 05Last week I was lucky enough to attend the opening night of the “Love, Desire and Riches” Exhibition at Rippon Lea House & Gardens.  It was a lovely night filled with champagne, tulle and lots of talk on love.

“Love, Desire and Riches” is an absolutely stunning and beautifully curated exhibition of both rare and iconic wedding dresses spanning over 200 years of fashion.  The collection includes gowns from designers such as Valentino, Akira Isogawa and Melbourne designer Gwendolynne, as well as some well-known costumes worn by international starlets such as Kate Winslet, Meryl Streep and Kylie Minogue (Ahem…Charlene from Neighbours…oh… AND Epponnee-Rae)

Unfortunately I did not have my trusty camera with me on the night, so this lonely iPhone shot will have to suffice for now.  However I strongly suggest you go and check the exhibition out to see the rest, it is beautifully presented and the workmanship in the designs is second to none!  For more info click HERE.

- Luciana

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Come and follow me on instagram at @luci_lilt_blog 

This month – Fancy eyebrows thanks to Benefit Brow Bar / Flash back to Columbia Rd Flower Markets/ Boozy lunch at the Terminus/ Feeling dark with M.A.C, Chanel and my gorgeous Sally Rose earrings/ Hanging out with the babin’ jewellery designer Sally Rose/ Party heels by Lauren Marinis/ The best dessert i have EVER eaten – Sago pudding at Chin Chin/ My winter friend/ Being silly on a Friday night/ Weekend reading with Elle Magazine/ Road tripping with Grange/ My new office friend from Loose Leaf/ Selfie lyf/ Weekend Essentials/ Avocado and Vegimite – a winner/ Beautiful pearls by Jolie and Deen/ Happy birthday to my sister Maz/ Ranunculi – lovelies.

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Check out the rest of the collection at


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Aaizel:  /i-zel /ln. 1. demi-couture  2. eloquent grunge  3. beau & belle  4. ardour; aaizel

These are the words that describe Melbourne label Aaizel.

Designed and hand crafted in Melbourne, Aaizel is the creation of  RMIT fashion graduates, Minnie Jo and Seema Ratna.  Inspired by a mythical character imagined by Minnie, each collection reflects the ongoing journey of Aaizel the mermaid.

The current collection, Mimicry Complex features grungy leathers and hard wear, mixed with delicate laces and ornate beaded embellishments to reflect Aaizel’s story of strength and vulnerability, darkness and light.  A perfect mix of masculine and feminine pieces, which feel luxurious and unique.

You can find my interview with creative director Minnie Jo below.    ____________________________________________________________________________________________________________________________________________

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Tell us a little bit about yourself and how Aaizel came about?

Aaizel is a Melbourne based label specialising in intrinsic and eclectic pieces that are all hand crafted in Melbourne. My beautiful soulmate/business partner approached me with an idea a couple of years ago that we work together. She knew I’ve always wanted to have a label and thought we’d make a great team if I focused on what I love doing- designing & creating and she focused on what she loves doing- marketing & communications.

 Aaizel is my imaginary friend/mythical character/our girl that I design for. We wanted to incorporate art into the label (this is my other passion) so I create artwork for each collection according to the world of Aaizel. Each collection mirrors a story featured on our website.

 What inspires your design and creative decisions?

The concept of juxtaposing femininity and masculinity in harmony. I love working with delicate and beautiful embellishments and mixing them up with hardware features. The concept of ying and yang comes naturally when I design and create. I’m also always thinking about our girl Aaizel, what she would wear, where she is going, what she is doing. Because she’s in my head all the time giving me ideas, I’m always being inspired and creating.

 How would you describe your personal style?

My personal style is a bit moody…I’m a bit of a chameleon. Someone once described my style as fantasy grunge? I love black. I’m a bit of a maximalist. I believe in maximalism, it works when done right! Lots of layering and accessorising. There’s never too much when you’re working with the right pieces.

 What are 5 essentials in your wardrobe?

Black leather jacket, my favourite worn out Ellery tee, maxi lace dress, Aaizel ‘Opihi’ choker and black ankle boots.

 Who are some of the people that inspire you and why?

My amazing, loving and extremely supportive parents. I think I take after my mother’s creative side and my father’s businessman’s passion. I’ve been fortunate enough to have been shown wonderful things from a young age by my mother since she’s always been into art, fashion and travelling. She has really pushed me to pursue my dream and has taught me a lot of things, from drawing techniques to sewing. I’m still learning and have a long way to go to catch up to her level of making things and her knowledge of art and fashion. I am also inspired by my father who works incredibly hard and has done so ever since I can remember. His ability to grow something so big from pretty much nothing and constantly come up with such great ideas and plans keep me inspired to work harder and make smart decisions.

 If you could design a garment for anyone in the world, who would it be?

Daphne Guinness, because she’s an incredible breathing work of art!

 What are the top 3 resources that you turn to for inspiration?

1. Feelings I have

2. Fabric appointments

3. Atmosphere and surroundings…

 What is the best place to shop in Melbourne?

I’m a massive online shopper… but if I were to choose the best drool-worthy shops in Melbourne, they would be Marais and Assin! Hands down.

 What is next for the label? Where do you see the brand going in the future?

Would love to see Aaizel spread her wings & go international eventually. I’d love to stock Aaizel in some of the big guys like Bergdorf’s & Galleries Lafayette one day. Collaborate with other artists/companies in other fields like makeup, hair, graphics, interior design and create different types of magic to keep my creative juices flowing.

 Do you have any advice for anyone who wants to start his or her own business in fashion?

Oh heaps! Learn and gain as much experience as you can. Spend at least a few years working in the industry and really absorb & understand what goes on and how things are played out. Know exactly what you want. Know your customer. Design for your customer, not yourself. Surround yourself with good people who love and support you.  Always meet people and network. Be confident, believe in yourself and love yourself. Don’t sleep.

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As you can probably tell by my previous Style Icon posts ( here, here, here and here ) I really admire a woman who can pull off bright colours and bold prints.  Caroline Issa is most definitely one of these women.  The fashion director of Tank magazine and editor of Because magazine, has some seriously eye-catching style and her choice of footwear is always interesting and incredibly chic.  Which look do you like best?

Photos - Candice Lake / Vanessa JackmanLee Oliveira / Vanessa JackmanVanessa Jackman / JPMV / Candice Lake / Carolines Mode / Candice Lake  / The Snapshots by Alexander Norheim